20 Tips to get started with Digital Marketing.
Take your business and/or brand to digital; each day is more complicated, although many businesses and community managers think that post and do you a like is enough, and nothing is further from reality. Today any business must have a presence on Social Networks and a website and blog. We are going to develop several tips to help you achieve your goals.
Analysis of the situation: Before starting to plan our own strategy, it is essential that we know the situation. If we do not take into account the environment in which we are going to work, it will be very difficult to achieve success.
Internal Analysis: these are our own resources and capacities that we have to reach our objectives (liquidity, profitability, financial resources), production (human resources, raw materials, technological and production capacity), organization of the company (hierarchy, corporate identity, corporate culture).
External analysis: we will take into account the economic, social, cultural, and political and legal environment.
Forecasts: It is not just about what we think we are going to sell. The forecasts we make must include short, medium, and long-term forecasts regarding the environment in which we are, the market in which we develop our strategy, the evolution of our competition, and also our own company.
Objectives: Before proposing any strategy, we must know exactly what we want to achieve, and we must not make changes to the objectives once the strategy is in place because we would have to re-plan everything from the beginning
The tangible objectives are measurable as a specific percentage in the increase in sales, taking our service, brand, product to outsource, creating a loyalty campaign, reaching another type of target places, achieving loyalty, etc.
The intangible objectives refer to the improvement of our brand image "Branding", the recognition of our brand, products, etc.
Choice of strategies: After defining the objectives, it is time to decide how we are going to achieve them. The line that we are going to follow in the strategy. For a strategy to be considered as such, it must not lack the ability to achieve a competitive advantage, consistency with objectives, balance between our company's resources and the environment.
Timing: Nothing will come to fruition without a well-defined schedule. It will specify those responsible for each action, the tactics of each strategy, who performs them, and when the quantification of resources and when and where they will be allocated. Sounds easy, right?
Control and evaluation: In order to calculate the real effectiveness of everything we have been doing, it is necessary to evaluate the results each time we move forward to correct, redirect or eliminate aspects that do not help us achieve the objectives set.10tipsMarketingDigital for SMEs
If you want to be found, you must have a blog, be constant, consistent, and provide valuable content. If you don't have a blog, you are a digital homeless.
Fall in love before selling; use email marketing to offer confidence in your brand.
Use RRSS to virtualize your content strengthens where your brand/service/product can stand out and where your market is.
Take time to share, listen, participate with your community on social networks, be a good digital native, do not forget that your audience is not numbers; they are people who want to be heard.
Your web / Blog must be optimized for mobile phones, you will lose your image if you don't do it, search engines like Google will penalize you.
Generate Leads The objective of your site is not a report; it is prospecting, it includes a subscription incentive and passes the visits to Leads.
Make promotions only for your social networks, activate participation with this strategy.
Take care of the quality of your photos, their size, texts, links that you share that are reliable.
Solve the problems of your market they will sell you as an expert, and as a special "brand". After reading this article, if you are also looking to expand your business online. You can take the services of Mavenup Creatives. It is a well-known digital marketing agency in Pakistan.
